I took my first discovery call in weeks.
AND ALL I GOT WAS ANOTHER DISCOUNT DEMAND.
I had no clue how to turn my photography skills into a profitable business.
SIGN ME UP!
Maybe this wasn't one of my better ideas - leaving a reliable teaching job and setting up a photography business.
Because now I was back supply teaching to pay the bills.
Teaching by day. Selling my soul by night.
It was hard. Exhausting, in fact.
I just need time, I said.
Time to get lucky.
Time to get noticed.
But I was no different to any other photographer - believing the industry lie - my photos will sell themselves.
The truth is, if you want to be seen as more than 'just another photographer', you must do what other photographers won't.
THE MOMENT I STARTED DOING THIS ONE THING, MY BUSINESS DID A 360.
My marketing efforts finally started to pay off.
No more working my socks off on social media for no results.
I went from screaming into the void, fighting for scraps, and devaluing my services....
....to sought after, booked out, and charging more while working less.
This single shift in my marketing now positioned me as the 'one and only'.
The secret to it all?
Storytelling.
Hey, I'm Anne - the storytelling photographer.
I show photographers how to use stories in their marketing to take their business from, "Where the heck are the clients?" to "You've got to have [INSERT YOUR NAME] do your photos!"
Because back in the day, I was a struggling photographer, just like you.
Insanely talented - but you wouldn't have known it to look at my bank account.
Now - I've got a real thing for storytelling because it changed everything.
But I'm not talking any ol' storytelling.
I'm talking about storytelling that sells your service.
Storytelling that builds trust, and takes your audience on a journey so that YOU become their next obvious choice for that photoshoot.
So at last, you start earning the money you deserve.
This could be you.
In the last 4 years, my fees have tripled.
Clients seek me out because it's me they want for their photography.
Nobody questions my fees. Nobody asks for a discount.
I'm doing less shoots and earning more.
I've got more time, more energy and waaay more confidence now, and....
I. Love. My. Business.
And if I can do it - so can you.
But the word's got out - and now I regularly get asked to speak about storytelling at photography events like The Society of Photographers' Annual Convention in London, international photography summits in the US, Canada and India, business forums like The Town Square UK, and national networking group WIBN London.
PHOTOGRAPHERS WANT TO KNOW HOW I DID IT.
Well, I'm going to show you.
You're going to know how to use storytelling in your business to bring in more perfect-fit clients (even if you're 'not good at writing').
Let's go....!
Welcome to
THE CONVERSION STORY.
A 12-month online program helping photographers write sales-worthy stories that stir up interest and get paid what they deserve.
Simple as that.
If you're a photographer and can see yourself below, give me a nod, because I've written The Conversion Story just for you.
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I'm doing all the right things - social media, networking, reaching out, appearing on podcasts and more.
But I'm still not earning the money I deserve.
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I see inexperienced photographers signing up more clients than me.
It makes me think, "What's the point?"
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I hate selling.
It feels awkward. I need a way that feels more comfortable.
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I'm attracting the wrong clients.
They want cheap photography and don't value my work.
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I genuinely thought my images would sell themselves.
But they don't.
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There's a trillion photographers out there.
How am I supposed to stand out when there are so many?
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I put my heart and soul into each and every shoot.
I still don't have the courage to raise my fees.
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I see other photographers use storytelling in their marketing.
I don't know how to make it work for me.
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I'm not a writer.
I know I'll find it hard to make my posts 'more like' storytelling.
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Photography is still my 'side hustle'.
Without more clients, I can't see this changing anytime soon.
Yep. This was me too.
But not anymore.
WHAT IS THE CONVERSION STORY?
It's an online program.
Think of it like having me in your pocket for 12 months - showing you step-by-step how to share stories in your marketing that will, at last, resonate with your dream clients - taking them on a journey of trust and nurture - making them feel like they matter - and feel valued in your world.
It's about crafting stories that make them feel something.
Because when you do that, you:
- You start attracting clients who love what you do, pay your fees without quibbling and come back for more.
- Your messaging is crystal clear and speaks directly to your dream clients - making them feel seen, heard and understood - and ultimately, you become the obvious choice for their next photoshoot
- Your marketing feels a whole lot easier - more visibility, less guesswork and content that inspires your audience to invest in you
Chris - Headshot photographer
I've already started using stories in my social media posts and have seen an increase in interaction already - which is great!
Kasey - Pet photographer
Anne demonstrated expertise in storytelling, and what sets her apart is her ability to understand the emotions behind the stories.
Robert - Pet photographer
I no longer feel stuck on how to approach my marketing!
Sooo... what's inside
The Conversion Story?
Inside you'll find:
MODULE 1
IDEAL CLIENT.
- Get to grips with who you'd love to work with
- Dig deep to unpack values, what they love and don't love
- Understand where they're at in their own journey
So that you're no longer wasting your time trying to talk to everyone - and instead, talk only to the people that matter.
MODULE 2
YOUR CLIENT'S STORY.
- Why haven't they booked you yet?
- Identify the stories and emotions sitting behind this
- Reduce overwhelm and help them feel comfortable investing in you
So that you speak directly to your audience's concerns - making you an easy 'yes'.
MODULE 3
YOUR STORY.
- Tap into a well of never-ending story ideas
- Identify the core stories that build your personal brand
- Understand that your stories matter and will have a powerful impact on your dream clients
So that your audience resonates with the person behind the lens - because emotional connection is key to marketing success.
MODULE 4
JOINING THE DOTS.
- Find the connection between your client's story and your stories
- Understand how the stories and emotions connect to create powerful messaging
- Recognise that not all stories are created equal, and it doesn't mean baring all to the world
So you can write stories that show why you're right for them, and they're right for you - positioning yourself as the solution to their problem.
MODULE 5
THE FRAMEWORK.
- A simple framework that you can use again and again
- Social media posts that ooze the human side of your business
- Storytelling posts that draw your audience in with minimal effort from you
So that creating content no longer takes hours and hours - leaving you time to do more of the things you love.
AND THERE'S MORE.
A private group of photographers just like you - all on their own storytelling journey to attract those dream clients, get more sales, and charge higher fees while doing fewer shoots.
And you'll be in this group too.
12 months coaching.
In other words - accountability.
I won't leave you to figure this whole thing out for yourself - I'm there for you, every step of the way so that you're never left wondering if you're on the right track.
Twice monthly Q&A.
Your opportunity to ask your questions, share your wonders and everything else in between - so that you keep moving forward and are never left stuck with unanswered questions.
Guest speakers.
Experts like Jeff Brown The Photographer's Mentor, Clemency Wright Keywording Consultant, Zoe Hiljemark the Photographer's PR & Marketing Consultant - to name a few - who come in and show us all the behind-the-scenes stuff of running a photography business - so that we're maximising visibility, efficiency and our own well-being.
Get the work done.
Think of this like going to the library or your local coffee shop to really focus for an hour on that project that needs to be done. We're all in the Zoom room, muted, heads down for an hour so that we keep moving forward with storytelling and making sure that this isn't yet another course that gets left on the hard drive never to see the light of day again.
SIGN ME UP!
Angie - Pet photographer
This is not your regular Facebook group - it's access to Anne as your coach and number 1 cheerleader - and she has so many offerings inside!
Robert - Pet photographer
I was struggling with fresh marketing ideas and needed a new approach that would convert my ideal clients into actual clients - and that's when I booked Anne.
LET'S TALK MONEY.
It's an investment.
But you knew I was going to say that, right?
I want you to think about how much ONE client is worth to you.
Now imagine you could create these premium clients, on repeat.
Listen, I know that shiny bit of kit over there is calling your name (I reeeeeeally get it)....
But, I want to make sure that when you want to buy new kit, you don't have to think twice about it. I want you to charge the right prices and work with the right clients so your calendar isn't crammed with odd jobs that leave you exhausted - and to make sure that when you want to hire a location, you don't need to check the bank account first.
To get the time and financial freedom you're after, you must fix your marketing ASAP.
If you want growth this year, the time is now.
With the right (storytelling) skills, you can make this business of yours profitable.
JOIN THE CONVERSION STORY TODAY.
This comprehensive course will help you elevate your art from hobby to full-time career.
THE ALL-IN PACKAGE
£1495
PERFECT FOR PHOTOGRAPHERS WHO NEED ACCOUNTABILITY, SUPPORT WITH BEHIND-THE-SCENES BUSINESS STUFF, AND ME AS YOUR CHEERLEADER.
BOOK A CALLPeace of mind that you've got me in your corner the whole time.
Payment plan available for The All-In Package from £99/month.
WHAT WILL THE CONVERSION STORY ACTUALLY GIVE ME?
Higher quality inquiries inspired by a deeper personal connection because at last, someone 'gets them'.
Authority in your niche to become the go-to photographer, and not 'just another option' to be dismissed or overlooked.
Clients who feel like they matter, and have a valuable place in your world - but also, like YOU have a valuable place in THEIRS.
Dream clients who love what you do, happily pay your fees, will only work with you AND keep coming back for more.
Confidence to raise your prices and say NO to time-wasters, tyre-kickers, and discount hunters.
SIGN ME UP!
Oh! And did I mention that once you start writing those social media posts with storytelling and emotion woven in between the lines - I'll give you feedback.
Yes! Actual real feedback!
So that your posts get better and better - guaranteed improvement.
SIGN ME UP!
Angie - Pet photographer
Connection is what Anne does best - she will bend over backwards to help you figure it out with consistent fine-tuning to make sure your posts are marketing to your ideal client.
BUT HOW DO I KNOW THIS IS FOR ME?
More and more fledgling photographers join the scene every day.
(Did someone say, crowded market?)
We're going to make sure you and your lens thrive and never ponder going back to the day job.
This is perfect for you if you:
- Need more income
- Are attracting the wrong clients
- Want to harness storytelling in your marketing but don't know where to start
- Are fed up spending hours writing social media posts and getting nowhere
- Are tired of working your socks off - chasing the next client - wondering how everyone else does it
- Understand how writing to sell is critical for online business success (and you're willing to give it a go!)
- Wondering whether it's time to get a part-time job or even worse - jack it all in
- Are skilled at your craft and want to be equally skilled at selling it
But this won't work for you if:
- Continue to offer discounts
- Are content to do volume low-paid shoots over fewer higher-paying shoots
- Undercut your competitors
- Think working 24/7 as the only way to make the money you deserve
- Don't have an open mind to a new way of marketing your photography
- Are convinced that your photos will sell themselves
- Have zero desire to learn how to write to sell
So, are you ready to switch things up?
LET'S GOOOOO!
SIGN ME UP!IF YOU'VE GOT THIS FAR, THEN I'M GUESSING YOU'VE GOT QUESTIONS!
Is this an online of in-person program?
How long will it take me to finish The Conversion Story?
How much is it?
How do I know which package is good for me?
Do you have payment plans?
How do I get started?
How do I know this will work for me?
Now that we're done with the questions, all that's left for me to say is - if you choose not to join us in The Conversion Story - that's ok.
But.
Ask yourself this.
Is what you're doing now working for you?
Or is it time to try something new and make 2025 the year your business moves forward?
SIGN ME UP!
Robert - Pet photographer
Thanks to Anne, my perspective on storytelling has evolved immensely. I now have examples and a map to create my own stories - all thanks to her valuable guidance.
Kasey - Pet photographer
Anne is a true gem in teaching the art of marketing photography through storytelling. Thanks to Anne's storytelling, I can now connect with my ideal clients in an authentic way!